New Historical Romance from Heather King

The Missing Duke

By Heather King

When his father dies, Lord Adam Bateman refuses to succeed to the dukedom which rightly belongs to his missing elder brother. Whilst performing secret and sensitive missions for the Duke of Wellington, he continues his efforts to find his twin. The search has become Adam’s all-consuming passion, leaving no time for affairs of the heart.

Miss Lucy Mercier is also seeking answers. Her father, a tailor, had been used to make hot air balloons for various noble patrons, including Lord Adam’s sire. Believing the deceased Duke of Wardley had been involved in her papa’s failure to return from the Continent, she takes employment in Lord Adam’s household in order to discover the truth. Then she accompanies him on an important commission for the Allied Army, and finds herself having to guard against a growing attraction for a man she knows she can never have.

Are the two disappearances connected and will two heads prove better than one in the pursuit of answers? Will Adam and Lucy find true happiness together or will the past – and their different stations – rise to keep them apart?


Excerpt

Adam urged his hired roan to greater efforts. It was game enough, a little French blood horse of sleek lines and clean limbs, but somewhat one-paced. If only he had his Goliath under him! With a bloodline that traced back to the fleetest racehorse of a generation, Flying Childers, his black stallion would have eaten up the miles with his effortless stride. There was no sense in repining, however. Goliath was safe back in Berkshire and his owner must make the best of what was available.

By the time Gilbert Mercier’s message had reached him at a coffee-house in the Palais Royal, where he had been conducting a further meeting with Mrs. Perkins, the escaped balloon was already flying at speed across the roofs of Paris. Adam was therefore well in advance of the pursuers who had set out from Mousseaux. Nevertheless, the velocity of the globe was so great, due to the swirling gale, mere horsepower was insufficient to keep up with it and the balloon had soon stretched the distance between them.

The roan started to flag, so Adam drew rein for a while and allowed the animal time to recover. Negotiating the narrow streets choked with vehicles and pedestrians had been exhausting and time consuming. He turned on to one of the perimeter boulevards and on reaching an open stretch, the roan’s heaving flanks having lessened, he pushed on again. Above the trees, the balloon was still visible, although considerably smaller, its’ bright colours easily remarked against the angry black sky behind it. Without conscious thought, he pulled the horse up and stared at the receding object of his attention. Was the basket hanging nearer to the forest than it had been? Shaking up the bridle, he took a track into the wood and galloped as fast as he dared.

The balloon was definitely sinking in the sky. Catching glimpses of it now and then between the branches of the canopy – fortunately far thinner than it would have been, but for the war – he saw several flares of orange flame as the aeronaut worked to raise his vessel. It appeared to be having little effect; although now some miles distant, the globe looked to be shrinking. Buffeted by the storm, it swayed and tilted in an alarming fashion, tossing the flimsy wicker boat from side to side. With difficulty, Adam forced himself to remain calm. Panic would not serve either him or the man and woman in the basket. Lucy! He raised his eyes to the broiling heavens and sent up a silent prayer for her not to be harmed. She was everything he had ever dreamed of… although when the recognition of that had come to him, he could not conjecture. She was beautiful; she was intelligent, determined and brave. She had entered into that foolish masquerade with no thought for her safety, and then had allowed him to autocratically oblige her to accompany Madame Grancini and the silver to Paris. How dangerous a position he had put her in. How wrong could it have gone? Thank the Good Lord he had inadvertently provided her with a chaperone! Praise was also due to Captain Ratcliff for the measures he had taken.

Adam took a huge breath and swallowed a mouthful of rainwater. Even within the shelter of the trees, the drops were getting heavier and heavier; a steady veil of rain of the kind which soaked in minutes. The roan’s pink-red hide was turning a red-brown patterned with white foam. Water trickled from Adam’s hat and down the back of his neck. He could barely see for the stream of precipitation driving into his face and had, perforce, to trust to his horse’s instincts.

The roan proved sure-footed and they at last emerged from the relative darkness of the wood. The damp smells of peat moss and sodden earth lingered in his nostrils and he had to blink for a few moments in order to see properly. It took several seconds to find the balloon from this different perspective, and his heart plummeted to the base of his chest. The joyful red and yellow silk stripes had collapsed inwards and the craft was fast descending on the other side of the river.

Almost frantic now, he set spurs to his horse and charged along the road to find a bridge. To his relief, the aeronaut had managed to nurse his vessel to the other side of the Seine’s broad expanse, so at least they would not drown. A wry smile teased his cold lips. He would wring Lucy’s lovely neck for this start… and then kiss her into oblivion. Then, when she fully comprehended how many times he had died on this ride, he would pink both Gilbert and the balloonist on the end of his small-sword for allowing her into the machine in the first place. The time of waiting for her to trust him enough to confide in him was well and truly past.

Further ruminations were abruptly curtailed by the sight of the balloon jerking and leaping in violent parody of a mummer’s dance, before it dropped like the Prussian artillery which had cannonaded the distant palace of Saint-Cloud. Adam leaned forward over the roan’s neck and demanded another burst of effort. The little horse complied with a will and they clattered at full-pelt across a wide, many-arched wooden bridge. The balloon had come down in farmland to the north of the town and the sculptured, terraced gardens of the great château. Turning his back on this splendour without a second thought, Adam careered recklessly down the road bordering the river.

Dodging a cart laden with baskets of squawking poultry, and a peasant straddling a bare-backed nag reminiscent of Rosinante, Adam clapped heels to the roan’s sides and pressed on. The horse being too tired to jump a hedge, Adam was forced to waste precious minutes searching for a gate. By the time he reached the stricken craft in the corner of a field of barley, therefore, Lucy was already sitting on the inverted basket, one hand nursing her temple. The aeronaut was on his hands and knees, attempting to gather up the acres of sodden silk.

“Lucy! I mean, Mademoiselle, are you harmed?”

Her head shot up; her eyes were wide with shock. “Sir—? Lord Adam! How do you come to be—? You know who I am?”

He dismounted and ran to her side, drawing her up to face him. “Foolish girl, of course I know who you are.” Anxiously, he studied her. “Are you harmed?”

“Nothing of moment, my lord,” she answered. She lifted her hand towards her head. “’Tis no more than a graze, I am sure, though I will admit the place is tender. I will not consider it; I am fortunate to have escaped greater injury.”

“Indeed you are!” he said gruffly, to hide his emotion. “I have it in mind to throttle you for indulging in such sport. Whatever possessed you? And you, sir!” he called to the other man. “I should call you out for permitting her to join you in such a perilous enterprise.”

“It was an accident, my lord,” she protested, clutching the sleeve of his waterlogged coat. He could not tell whether she intended to hold him back or support herself.

The balloonist turned around… and Adam died yet another death.



About the author

A confessed romantic and bookworm, Heather King has always made up stories. Discovering Georgette Heyer’s Regency novels began a lifelong love of the era, although she enjoys well-written books from other times too. Heather’s stories are traditional romps – light-hearted and witty, with bags of emotion. You walk with her characters through the world they inhabit. She also writes Paranormal Shape Shifter romance.

Visiting her Dark Side as Vandalia Black, she wrote Vampires Don’t Drink Coffee and Other Stories which includes a novella set during the English Civil War.

When not looking after her two hairy ponies, three cats and boisterous Staffie X, or frowning over keypad or notebook, she likes nothing better than taking long walks and curling up with a good book.


 


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New Historical Fiction from Jude Knight

A Raging Madness

By Jude Knight

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Ella survived an abusive and philandering husband, in-laws who hate her, and public scorn. But she’s not sure she will survive love. It is too late to guard her heart from the man forced to pretend he has married such a disreputable widow, but at least she will not burden him with feelings he can never return.

Alex understands his supposed wife never wishes to remarry. And if she had chosen to wed, it would not have been to him. He should have wooed her when he was whole, when he could have had her love, not her pity. But it is too late now. She looks at him and sees a broken man. Perhaps she will learn to bear him. 

In their masquerade of a marriage, Ella and Alex soon discover they are more well-matched than they expected. But then the couple’s blossoming trust is ripped apart by a malicious enemy. Two lost souls must together face the demons of their past to save their lives and give their love a future.


Excerpt

17973986_803367466479488_289686069_n17976696_803367609812807_756542353_oAlex poured the coffee, his rinsed shaving mug doing service for Jonno’s portion. Ella sat and sipped while Jonno cleared the table and pushed the serving trolley out of the way. At Alex’s gesture, he sat on the stool again.

“Now, Lady Melville. What trouble are you in, and how can we help?” And should he believe a word she said? She did not act like a lunatic, apart from appearing half-naked in his room in the middle of the night. Apart from the panicked response to her brother-in-law.

That she had taken opium in some form was beyond a doubt. The contracted pupils, the loss of appetite, the shaky hand, the restless shifting in her seat, all spoke to that. Thanks to his injury, Alex had far too close and personal an experience of the symptoms to mistake them. The bruises on her jaw hinted that the drug taking might not have been voluntary, but perhaps her keepers needed to drug her to keep her calm.

Sane or not, Alex hoped he would not need to hand her back to Braxton. Her fear might be irrational, but when she had stood at bay, begging for his help, he had been thrown back ten years. Not that she begged him then. But he left camp on a short trip for supplies, and returned to find Ella married and much changed, her fire banked; her joy extinguished. That time, he had ignored her plight, hardened his heart and left her to the fate she had engineered. And had suffered with her as the consequences quenched her vitality and sucked away the last of her childhood. Suffered, and been powerless to help.

“I have been drugged,” Ella said baldly. “Twice a day. For weeks now. They won’t tell me why. If I refuse, they force me.”

“‘They’ being Braxton and his wife?” Alex prompted.

“And Constance’s dresser.”

“Go on.” He was careful to show no disbelief, no surprise.

“I have been kept in my room. They locked the door. They took all my clothes, my shoes. I saw you out the window and so I came. Will you help me, Alex?”

“I can take you to the rector.” Even as he said it he remembered the plump little man greasing at Braxton’s elbow. Ella would find no help there.

“No!” Her rejection was instant and panicked. “He will give me back and they will send me to that place. No, Alex. You do not know what they plan for me.” She was weeping. Alex had seen her calm under cannon fire, dry-eyed at her father’s funeral, efficient and unemotional in the midst of the carnage of a hospital tent after a battle. He had never seen her weep.

He captured her hands, and kept his voice low and soothing. “I do not, Ella. Tell me.”



About the author

10726384_438048036344768_1967130616_nJude Knight’s writing goal is to transport readers to another time, another place, where they can enjoy adventure and romance, thrill to trials and challenges, uncover secrets and solve mysteries, delight in a happy ending, and return from their virtual holiday refreshed and ready for anything.

She writes historical novels, novellas, and short stories, mostly set in the early 19th Century. She writes strong determined heroines, heroes who can appreciate a clever capable woman, villains you’ll love to loathe, and all with a leavening of humour.



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Historical Fiction Book Tour: The Yankee Years

The Yankee Years Books 1-3

By Dianne Ascroft

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After the Allied troops arrived in County Fermanagh, Northern Ireland during the Second World War, life in the quiet, rural county would never be the same again.

The Shadow Ally

June 1941: When Ruth Corey finds a letter her journalist beau, Harry Coalter, has written, revealing details of the secret construction of an American flying-boat base, she fears it could destroy America’s neutrality and land him in serious trouble. The letter must not be posted. She enlists the help of attractive Italian-American civilian contractor Frank Long to help her stop Harry. Can Ruth safeguard this military secret and protect her beau?

Acts of Sabotage

December 1941: After the attack on Pearl Harbour, the new American flying-boat base must be ready when the first US troops arrive on Northern Ireland’s shores. But, despite Frank’s best efforts, religious conflict within the workforce and thefts on the construction site threaten to scupper the project. Frank confides his worries to Ruth and the pair devise a plan to catch the thieves. Can they stop these acts of sabotage and then what does the future hold for them?

Keeping Her Pledge

June 1942: Pearl Grainger’s life is much more exciting since the Allied troops arrived but she is unprepared for the harsh reality of war, and her RCAF boyfriend is determined to protect her from it. Can Pearl keep her pledge to do her bit for the war effort without losing the man she loves?


Links for Purchase
Amazon US
Amazon UK


About the author

da-bio-picDianne Ascroft writes historical and contemporary fiction, often with an Irish connection. Her series The Yankee Years is a collection of Short Reads and novels set in World War II Northern Ireland. After the Allied troops arrived in this outlying part of Great Britain, life there would never be the same again. The series brings those heady, fleeting years to life again, in thrilling and romantic tales of the era.Her other writing includes a ghost tale inspired by the famous Coonian ghost, An Unbidden Visitor; a short story collection, Dancing Shadows, Tramping Hooves, and an historical novel, Hitler and Mars Bars.


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Historical Fiction Book Tour: Sedahlia

SEDAHLIA

By

Cynthia D Toliver

After fleeing post-Civil War Georgia, John Masters, Sr., his wife Virginia Masters, and their rebellious servant Jessie Lindsey have built new lives in Texas ranch country.  Now their offspring, Johnny Masters and Rachel Lindsey, are in love.  On the isolated, sprawling Sedahlia ranch, their youthful dalliances are largely overlooked until Rachel becomes pregnant, forcing Rachel to leave Texas for a freedman’s school in Georgia.

From the insulated Sedahlia ranch to the Jim Crow south, the rails both separate and unite – parting lovers, reuniting family, pushing out the old, bringing in the new.  It is in these settings that the Masters and Lindseys live and love, and their personal needs and mores clash with society.  The repercussions rumble through this family and the surrounding community, tearing them asunder and bringing them together as only love and tragedy will.



Links for Purchase 


About the author

Cynthia D. Toliver is a 1980 graduate of Rice University and a native Texan. She has enjoyed a varied career as an engineer, environmental consultant, educator and author. Sedahlia is her second novel and third book. She has two previously published works, Crown’s Jewel, a historical novel and Come See a Man, an inspirational book. She also hosts a Christian blog, Back to Eden at cynthiatoliver.blogspot.com.
Follow Ms. Toliver at http://www.cynthiatoliver.net.

Inspiration

My inspirations come from multiple sources. Sometimes it is a word or title. Other times it may be a thought, observation or dream. From that seed, I will develop my characters and write an outline. The seed for Sedahlia was a dream about disparate lovers. Their story sprouted and grew to the family saga it is today.
I love the creative process, from beginning to end. My books are very much character driven. As a writer, I become invested in the characters and their stories. If I’ve crafted them well, my readers will do the same.
Other Links
Author website www.cynthiatoliver.net
Christian blog, Back to Eden http://cynthiatoliver.blogspot.com/
twitter @ctoliver58

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Historical Fiction Book Tour: Before the Darkness

Before The Darkness
By
Annette Creswell
In pre-World War Two London, Penny works as a maternity nurse at the Royal Women’s Hospital. Happy in her work and with two really good friends and several doctor suitors, little does she realise how her life will be changed by a chance lunch-time encounter. Who is the ruggedly handsome man who helps her? And how will their lives entwine as the war clouds gather?

Book Extract

Read by Emma Calin

Links For Purchase

Amazon US

Amazon UK

About the author
Annette Creswell is the author of Before The Darkness, published 2015. Creswell loves to hear from readers and can be found on Facebook and Twitter.

Win a made-to-order historical romance!

Halloween Hop BannerAs part of the Halloween Facebook Book Hop, I’m giving one lucky winner a made-to-order historical romance!

Here’s how it works: You give me a trope (a common story line or theme, like marriage of convenience or hidden bastard child) and three story elements (characters, settings, or objects), and within a month, I will write you a short story of 2000-5000 words, design a cover, and have it bound and printed at CreateSpace.

The Rules: I write the story any way I like, as long as it includes the three choices and my interpretation of the trope. I retain copyright (and can use the story later either as it is or amended), but you get a printed copy from CreateSpace and I won’t use the story anywhere else until you have had it for at least one calendar month. (Actual delivery time will depend on CreateSpace.)

All you have to do to enter to win is subscribe to my newsletter at www.MarianaGabrielle.com/newsletter.html. Once you do that, you can unlock additional entries by visiting my other social media links. My prize will be announced October 31.To start, go to the Rafflecopter.

If you’re new to the Halloween Book Hop you can start at the event page and hop to all of the 130 authors giving out treats and tricks. Happy Halloween!

A surprise publication!

Suddenly, I am in a cookbook! 🙂

wrbw-x332You can pre-order now for October 30 delivery.

Have you ever wished you could find more time to do the things you want to do, rather than just doing the things you have to do? Most authors juggle day jobs and family responsibilities along with their writing. Because they need to find time to write, they look for ways to save time in other aspects of their lives.

In We’d Rather Be Writing: 88 Authors Share Timesaving Dinner Recipes and Other Tips you’ll find easy, nutritious recipes for meat, poultry, pasta, soup, stew, chili, and vegetarian meals. All of the recipes require a minimum of prep time, freeing you up to read, exercise, garden, craft, write, spend more time with family, or whatever.

Marketing in the Bazillion-Book Marketplace: Contests and Giveaways

Cross-posted at www.JudeKnightAuthor.com as part of our ongoing marketing series.


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In recent posts in the series Mari Christie and I are writing on marketing in the bazillion book marketplace, we’ve been talking about marketing plans. Posts have focused on audience and purpose. What do we want to achieve? Who do we need to reach? We’ve begun to talk channels. Where will we go to find our readers? But we don’t yet have a plan.

A marketing plan is our map for the journey to the destination ‘book sales’. But deciding you’re flying to the Caribbean for a holiday is only the first step in a travel plan. You need to do a lot more planning and take a heap of actions before you can drink cocktails under a beach umbrella. And a marketing plan is no different.

So we’re going to talk tools and tactics: the mechanisms you’ll use to get to your destination (the savings account, the airplane), and the actions you’ll take (put aside 2% of your pay packet, buy a ticket).

So watch for posts on various tools and tactics. This week: giveaways.

Promote your book by running a giveaway

Hosting creative giveaways can help draw attention to your book. But making sure they give you the results you want takes a bit of planning.

Keep it simple — but be clear about what you want to achieve

Do you want more subscribers to your newsletter? More followers on Twitter? More party-goers at your Facebook launch party? Design your giveaway questions to get the results you’re after. Be creative. You could ask those who enter to:

  • share a particular post
  • comment on a particular post
  • post a phot
  • post a caption to a photo
  • come up with a name for something in your next book: a character, pet, house, ship, town… or even book title
  • answer questions about what they enjoy in books.

Choose a prize people want — and that works for you

The better the reward, the more entries you’ll get. At the same time, you want entries from people who are interested in the type of book you write. A $50 Amazon card may be attractive, but it might also attract people who are only interested in the prize, not your book. Here’s a post Mari wrote on prizes.

Consider combining with other authors to make a bigger prize.

Use multiple forms of social media to promote

Different people focus on different types of social media, so make sure you promote your giveaway on Twitter, Facebook, Pinterest and wherever else you have a presence. Use the word ‘giveaway’ in the title and tell people about the prize.

Pay attention

During the giveaway, visit the posts and comment. Talk to those entering. Show an interest.

Finish gracefully

Announce your winner or winners as soon as practical after the giveaway is over. Send out the prizes straightaway. Thank all those who have participated.

Watch the legal stuff

A sweepstake is a promotion where the winner is chosen by a random drawing. A contest is a promotion where the winner is chosen on merit (by vote or a judging panel). You can safely call them both giveaways, but be careful not to call a sweepstake a contest.

You need to state the prize, the deadline, and the conditions of entry up front, and you can’t change those after you’ve started. You can’t charge a fee to enter and you must accept all valid entries.


10726384_438048036344768_1967130616_nJudy holds a Masters in Communication, and is accredited in public relations through the Public Relations Institute of New Zealand. As a writer and editor for a broad range of government and private-sector organizations, she has applied her clear writing skills to topics as diverse as insurance, climate change, income tax, genetics, finance, local government, and health.

Website and Blog
Facebook
Twitter
Newsletter
Goodreads

Marketing in the Bazillion-Book Marketplace: Road to a Better Mousetrap, Part 3

Cross-posted at www.JudeKnightAuthor.com as part of our new, mutual, ongoing marketing series.


billboard-951520-mby Jude Knight

A few weeks ago, I posted the first part of an article about writing marketing plans. This was about knowing your reader. You need to know who you want to sell to, what they want to buy, and how much they will spend.

The second post talked about knowing your product and finding your readers.

In this post, we talk about how to keep your readers and how to get them to sell your books.

How not to become rich and famous

Writing books is no sure way to wealth and fame, as every writer knows. Wealth and fame, or even a modest income and privacy to write more, means selling books. Selling books eats into your emotional and creative energy: energy you could be pouring into your books.

But not selling books, for those of us without a private fortune or a rich spouse, means doing some other job to put food on the table, and the job eats into your time and very likely your emotional and creative energy.

You already know that finding buyers (other than your closest friends and relatives) means writing a good book, having it well edited, and giving it a gorgeous cover. Do these things and you’ll find a few buyers. A few.

Sales figures for ‘the average book’ are no more than a guesstimate, but a few brave people have made an attempt, basing their figures on reported sales from a variety of sources. And those figures come out somewhere in the region of 200 to 500 books in the first year, depending on genre, with an upper average of 1000 in the lifetime of the book.

Of course, a very tiny fraction of one percent of all books do spectacularly well, selling 10s, even 100s of thousands, which means the average of all of the rest is probably lower, closer to the 200.

That’s the average. And you wouldn’t be reading this article if you didn’t want to beat the odds.

Don’t find buyers; attract (and keep) fans

It’s a vicious cycle, but there is an answer. Find other people to sell your books for you. Convert your readers into followers, and your followers into raving fans.

We’ve discussed in other posts the need to interact with readers. This post gives three steps for making those interactions count. When you write your marketing plan, document how you intend to do these things.

  1. Make it easy for them to find you.
  2. Make it worthwhile for them to follow you
  3. Provide interesting stuff

Make it easy for them to find you

Sell your books where the bulk of your readers are. Whatever you might think of Amazon’s business model, learn how to make the most of the platform they offer. Tailor your keywords, the bio on your author page, and all the other tools they provide to get your book noticed. Do the same with other eretailers, too.

Your print audience is going to be smaller. I cannot give much advice on print. My books are available in print, but I haven’t been pushing the print copies because I only have a certain amount of energy.

Give away a free book—short stories, excerpts, or a novella. Before you can convert that reader, you first have to put a book in front of them. My novella, Candle’s Christmas Chair, was downloaded 53,000 times in its first six months. That’s 53,000 readers I have a chance at converting.

In your free book, as well as your books for sale, give your readers a reason to go looking for you and a way to connect with you as soon as they finish the story. On your next pages, put links to your social media and subscription services, teasers and excerpts for your other books, buy links for the books already on sale.

Make it worthwhile for them to follow you

Okay, you’ve given them a reason to click. Now give them a reason to subscribe, to buy, to join, and to follow.

Here are few that work well if you do them well.

Have a newsletter. Make it easy for people to sign up and give them interesting content. Reward them with coupons or insider information, and special contests. Keep your newsletters brief and informative, and don’t send them too often.

Have a blog. Blog about things that interest your target readers, and blog regularly. Use your blog to inform and entertain. Watch your blog stats to find out what posts do well and what topics people consistently ignore. Do more of the one and fewer of the other.

Post often. Themed days can help if you have trouble thinking of what to say. Visitors can help, and people love to be hosted on other people’s blogs. It’s a win-win; they reach your audience and you’re introduced to theirs. One idea is to invite other novelists to post a themed extract in comments. (A brilliant example of this is Exquisite Quills).

Encourage people to subscribe to your blog, so they get notified when you put up a new post. And post often. Visitors can help. Themed days can help.

Have a twitter account. Tweet about things that interest your readers. Reply to people’s comments. Tweet about interesting blog posts. Link to free books and excerpts.

Have a Facebook fan page and post stuff about your books, research you’ve done, places you’ve been, and your cat. Facebook loves cats. Ask questions. Join in conversations. Post interesting memes and idea.

Provide interesting stuff

Don’t be a digital billboard, constantly trying to sell something. Engage, inform, entertain, intrigue, delight. Put the effort into writing quality content, whatever you’re posting: hot men, useful recipes, research into royal mistresses, castles, cute cats, questions about romance tropes.

I’ve been trying to do all of these, though not as consistently as I’d like. Torn between the day job, the fiction writing, family commitments, and marketing, I lurch from too much focus to too little. Still, in the first three months after the release of Farewell to Kindness, I’ve sold over 900 copies. Not enough to retire on, but considerably over the odds.

In the next road to a better mousetrap post, tools and tactics?


10726384_438048036344768_1967130616_nJudy holds a Masters in Communication, and is accredited in public relations through the Public Relations Institute of New Zealand. As a writer and editor for a broad range of government and private-sector organizations, she has applied her clear writing skills to topics as diverse as insurance, climate change, income tax, genetics, finance, local government, and health.

Website and Blog
Facebook
Twitter
Newsletter
Goodreads

Marketing in the Bazillion-Book Marketplace: Road to a Better Mousetrap, Part 2

Cross-posted at www.JudeKnightAuthor.com as part of our new, mutual, ongoing marketing series.


billboard-951520-mby Jude Knight

A few weeks ago, I posted the first part of an article about writing marketing plans.

Most of the first post was about knowing your reader. You need to know who you want to sell to, what they want to buy, and how much they will spend.

But they’re not going to come to you; you have to find a way to go to them. And before you do that, you need to know what you have to offer them.

Know your product

Ridiculous, right? You know your product. Who better? You’ve spent six months, or a year, or three years of your life on this book. So can you encapsulate its essence in a sentence? And does that sentence hook into the interests and passions of the readers you want to reach? If the first nine words of your sales statement does not capture people’s attention, then expect to be lost in the crowd.

Tagline
This sales statement is called a tagline, and it’s worth spending some time crafting it, because you can then use it everywhere – at the start of your description on eretailers websites, in newsletters, in requests for review, on twitter, at the start of Facebook posts, even on the cover of the book itself.

Here are some great taglines:

  • Across the Universe by Beth Revis: What does it take to survive aboard a spaceship fueled by lies?
  • The Mockingbirds by Daisy Whitney: Hush little students, don’t say a word…
  • After by Amy Efaw: You’ve done the unthinkable. What happens…after?
  • Wake by Lisa McMann: Your dreams are not your own.
  • Hold Still by Nina LaCour: How does your life move forward when all you want to do is hold still?
  • Ten Cents a Dance by Christine Fletcher: Bad boys and secrets are both hard to keep.
  • Anna Dressed in Blood by Kendare Blake: Just your average boy-meets-girl, girl-kills-people story.
  • Le Déesse Noire: The Black Goddess by Mari Christie: Kali Matai was destined from birth to enthrall England’s most powerful men. She hadn’t counted on becoming their pawn.

Keywords
Keywords are the next thing to think about. What words are your readers likely to search on. “Spies Napoleonic wars”? “Courtesan to wife”? “Tudor court politics”?

Amazon and Smashwords let you enter a number of keyword phrases, and carefully chosen keywords will help people using their sites to find your book if that’s what they’re looking for. But you can use them much more widely than this.

First, you can litter the keyword phrases in your online conversations about your books, thus increasing the number of times you’re picked up by search engines.

Second, you can use the keyword phrases to search for the people who are using them and the places they hang out. Which brings us to:

Go where your readers are

Writing books is a solitary task. We talk to one another about our craft and our day, but when it comes to putting words one after the other into a text that will one day be a book, we do it alone.

But to put those books into the hands of readers, we need to step out, often outside of our comfort zone, and hang out with people. Mari and I have posted elsewhere about marketing by not-marketing, and I’m not going to repeat that here, except to say I’m not talking about going out to make sales. I’m talking about going out to meet people and have conversations.

You cared enough about your “pirate-lord-succumbs-to-captive” story to spend endless hours writing, editing, and honing it. Perhaps you can ask people what they think of the concept behind it: the idea, perhaps, of arrogance faltering in the face of genuine love. Or you might have some insights to offer from your research into piracy at the time your novel is set. Or you might be able to combine with other writers who’ve explored the same trope to do some kind of a joint presentation.

We’re getting down to tactics, here, and that’s a whole other blog post. Suffice it to say that talking about your passion, the topic in which you’re an expert, shouldn’t be a chore. (And it should go without saying that, as in any conversation, it’s a great idea to listen twice as much as you speak.)

So get out there and hold conversations, whether you meet your readers online or in real life; on Facebook, Pinterest or Google Plus; at a book fair, a country show, or a signing tour.

In the next road to a better mousetrap post, who will sell your books for you?


10726384_438048036344768_1967130616_nJudy holds a Masters in Communication, and is accredited in public relations through the Public Relations Institute of New Zealand. As a writer and editor for a broad range of government and private-sector organizations, she has applied her clear writing skills to topics as diverse as insurance, climate change, income tax, genetics, finance, local government, and health.

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